Return of the Fairness Doctrine
FCC Member Robert McDowell warns that the Obama administration is getting serious about bringing back the fairness doctrine, which requires equal time for opinions on the airwaves and is almost guaranteed to greatly roll back, if not silence, talk radio:
McDowell warned that if the doctrine were revived, it might not “wear the same label. That’s just Marketing 101: if your brand is controversial, make a new brand,” he told his audience.
He suggested the doctrine could be woven into the fabric of policy initiatives with names like localism, diversity or network neutrality. “According to some, the premise of any of these initiatives is similar to the philosophical underpinnings of the Doctrine: the government must keep electronic conduits of information viewpoint neutral,” he said.
McDowell suggested that a stealth version of the doctrine may already be teed up at the FCC in the form of community advisory boards to help determine local programming. McDowell says he is fine with those boards if they are voluntary–some stations already seek such input. But that if they are required, as the FCC has proposed, “Would not such a policy be akin to re-imposition of the Doctrine, albeit under a different name and sales pitch?”
Perhaps even more frightening is what McDowell is hearing about how the Fairness Doctrine may be extended to other forms of media:
McDowell also said that efforts to reimpose the doctrine could stretch to cable, satellite, and even the Internet. “Certain legal commentators have suggested that a new corollary of the Doctrine should be fashioned for the Internet, on the theory that web surfers should be exposed to topics and views that they have not chosen for themselves,” adding: “I am not making this up.”
